Master Interior Architecture & Retail Design

Tweejarige opleiding in het Engels

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The Piet Zwart Institute's English-taught two-year master programme in Interior Architecture & Retail Design has two study streams: Interior Architecture and Retail Design.

INTERIOR ARCHITECTURE - Students are pressed to be independent thinkers and to master new technologies and experimental design techniques, with emphasis given to material exploration, detail and full-scale fabrications as groundwork to test and realise their ideas. We critically examine the histories of the interior and beyond, as a means to expand its parameters and propose novel typologies that reflect today's elastic world.

During the two-year programme, students master critical design and research skills as well as contemporary design processes to be articulate in professional practices and applications. We form design and research projects that delve deeply into an array of cultural, social and professional experiences as training to foster and push the creative vision.

RETAIL DESIGN - Retail Design is challenging as the developments within retail are changing at a quick pace. The life cycle of a retail interior is steadily decreasing due to trends in fashion and technological and ecological developments. Consumers are also changing as they are no longer product buyers but have become men and women with desires, feelings and expectations.

Piet Zwart Institute

This programme is offered by Piet Zwart Institute.

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Interior Architecture

Programme structure

The programme is full-time and structured over two years, which are divided equally in four semesters of 19 weeks. The total course consists of 120 ECTS earned points and the course is taught in English.

The curriculum is organised around an intensive studio-based structure; conceptual outlines frame semesters one, two and three. During semester four, students work independently and with a chosen adviser on their degree project. The final projects are presented during a graduation presentation and exhibition. This final project leads to the Master of Design diploma.

During the first three semesters, design projects are crafted and motivated around the following conceptual frameworks:

Semester 1

Society & The InteriorCity
Diverse cultural projects are driven by research on the needs of contemporary societies and the 'interior' urban condition.

Semester 2

Dwellings & Habitats
Projects explore how we live today to form novel dwelling types and other emerging forms of habitat.

Semester 3

Networks & Curriculums
Projects investigate how present-day societies learn and work as groundwork to propose new interior typologies.

Semester 4

Degree Project
Self-directed research and design project

Four instructive threads consisting of 'course modules and workshops' are integrated in semesters one, two and three. These modules and workshops are structured to provide specialised expertise and technical proficiency to the semester's design and research projects.

Instructive Threads

  • Craft: Materials, Construction and Detail
  • Digital Technology, Visualisation and Communication
  • Histories and Theories
  • Specialised Modules and Workshops (e.g. lighting design, sustainability, professional practices)

Retail Design

Programme structure

The programme is structured over two years, which are divided over four semesters of 19 weeks. The total course consists of 120 ECTS points. Equally divided over the four semesters. The course is taught in English.

In the first three semesters you will be taught in many different subjects (18 modules), such as retail branding, research, cultural perspective, typologies, graphic design, ecodesign, visual culture, light in retail, experience management, philosophy, visual culture, experimentation in materials, culture research and management organization. Each semester you will undertake an excursion to get inspiration for your design project at the end of that semester. In their design project, students are asked to integrate all knowledge mastered during their preceding modules.

Retail is a complicated business and many different aspects influence the retail design. Therefore, we believe that the retail designer should have knowledge of all these variables and understand their impact on design. A good balance between commercial and functional aspects of design and the complex context of cultural and aesthetic demands is required. The retail designer is responsible for developing and extending the communication between brand and customer.

In the fourth semester, students will mostly work independently on their dissertation project. Successfully finishing this project will lead to the Master of Design diploma.

Public events

Related to the curriculum

In addition to our curriculum, taught by our core faculty and invited project leaders, we organise an ongoing public event series based on issues related to the curriculum, but reaching beyond the framework of the seminars. The public events are an important resource for students, tutors and guests, serving as bridge to the city and building a community around areas of interests.

Research Opportunities

PZI programmes

The Piet Zwart Institute includes the two research programmes:

  • Communication in a Digital Age - investigates the future shape of communication design and artistic professions in a time of massive social, economic and technological changes of media, communication culture and the production and distribution of so-called creative work.
  • Cultural Diversity - reflects changes of contemporary art and design through migration, post-colonial relations and transnational visual cultures, with a focus on the city of Rotterdam and its population of currently 48% immigrants.

As a master student at the Piet Zwart Institute, you can attend all conferences, lectures and workshops organised by the two research programmes, have guest lecturers as personal tutors and contribute your own projects to its published research.

Waar ga je studeren?

Statisch beeld van de kaart

Blaak

Blaak 10
3011 TA Rotterdam

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Questions?

Please contact:

Piet Zwart Institute
pzwart-info@hr.nl
+ 31 (0)10 794 4716