Jury: The logo of Rotterdam University of Applied Sciences is featured well within the word Pride, which will appeal to everyone in the community. The fluid nature of the colours of the flag sends a beautiful message, namely that sexuality and gender identity are not fixed.
Design René Huitema
Teacher Rotterdam Academy
Motivation René: The design is an example of a so-called 'dynamic identity'. This means that the colors of the rainbow in the background vary, so one time you see more red and the other time more yellow. This reflects the inclusive, unique character of the students and staff. The R of Rotterdam University of Applied Sciences is fully incorporated.