The book aspires to fill a gap in the existing innovation and strategic marketing literature by providing new insights, practical frameworks, diagnostics, strategies and tactics helpful for entrepreneurs managers, investors, students, the venture community and policy makers.
Innovation compass: how to develop a market and build a successful business
Publicatie van Kenniscentrum Business Innovation
G.A.A. Bauwen | Boek | Publicatiedatum: 01 januari 2012